science-driven results

Good health is the key to living a full, satisfying life. Whether you’re in need of small tweaks or a major adjustment, changing your physical and mental habits can have a significant impact on your life.  

From day one, your coach will help you define the “why” behind the change you’re seeking, and guide you to set realistic goals that lead to measurable results.

Using science-backed tools and detailed assessments, your coach will design a customized coaching program to take you from where you are today to exactly where you want to be. 

Whether you wish to manage an illness, crush an athletic goal, lose weight, improve your sleep, recover from an injury or procedure, thrive through perimenopause — or any other health goal — we’ll equip you with proven tools and empower you to make it happen.

We’re excited to share our unique brand of results-focused health coaching with busy midlife professionals. We look forward to helping you achieve your health and wellbeing goals.

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After 20 years of helping clients reach fitness, professional and personal goals our founder, Eva Bender, recognized a trend.


She saw many of her clients taking their wellbeing for granted as they prioritized family obligations and professional advancement in their 20s and 30s — only to find their lives out of balance in midlife. 


Platinum Performance Coaching exists to help busy midlife professionals improve their health and wellbeing in their 40s, 50s, 60s and beyond.


Whether you’re coping with an illness, seeking to improve your fitness or nutrition, navigating perimenopause, or have an athletic goal on your bucket list, we’ll help you align your everyday habits with your values to create the change you’ve been imagining.  

Eva Bender is a certified coach who combines health, grief and executive coaching with sport psychology tools to catalyze results for midlife executives pursuing health and wellness goals.


Her passion is helping clients create meaningful change in their 40s, 50s, 60s and beyond. Using science-backed techniques, Eva helps clients around the world improve their mental and physical wellbeing, pursue ambitious athletic goals, and find a healthy balance between work and personal pursuits.   

Health Coach Eva Bender


Coach Eva began her health and wellness career over 20 years ago as a fitness trainer and nutrition coach, working with senior executives in Manhattan. She later co-owned a business with a former EPL captain and England national team footballer that helped elite athletes meet the mental and physical demands of college and professional competition. 

​Eva also has extensive experience managing international executive education programs and coaching senior executives to lead in high-pressure environments. She retired from a senior executive role several years ago and now uses her expertise in health, wellness and executive performance to help midlife professionals achieve better health. 

Eva has received training as an executive coach, grief coach, health coach and mental imagery facilitator. She holds a Bachelor’s degree from New York University and has earned certifications from the American Council on Exercise, the American College of Sports Medicine, the National Academy of Sports Medicine, the National Council for Mental Wellbeing, the American Red Cross, Imagery Coaching and the Association for Talent Development.


She is one of the first practitioners in the US to be certified in Applied Imagery for Motivation (AIM), the only recognized FIT/AIM imagery course accredited by the International Coach Federation (ICF). Eva is also qualified to administer leadership, exercise, health, and imagery assessments for her clients. She is a member of the ICF and past Secretary of the ICF Charlotte Chapter. She currently lives in Charlotte, North Carolina, and works with clients around the world.


Learn how coaching can help you push past your limits and achieve success. Contact us today to schedule a free 15-minute conversation with a certified coach to assess your situation and offer insight. Sessions are conducted via phone or video conference for your convenience.